We are cosine.
Cosine’s mission is to lead our content partners and clients through a new model of content creation and access to BAME, transcultural consumer segments.
Our goal is to create commercially successful and critically acclaimed content: advertising, entertainment and digital that mirrors the rapidly changing needs and desires of diverse viewers and consumers across the globe who culturally inform majority audiences.
These efforts are guided by creativity, managed with experience and grounded in integrity.
We will help you achieve.
What is Cosine?
Cosine is a new breed of media company that integrates, storytelling and social commerce in a manner that delivers a comprehensive viewership solution for broadcasters as well as enhanced ROI opportunities for advertisers.
Our core concept is that by developing media properties that are aligned to the needs of broadcasters and advertisers and then integrating engagement and commerce opportunities into the core of the property, we can drive viewership while also delivering highly measurable results for brands and strategic partners.
By leveraging and accelerating the convergence of media platforms and technologies, Cosine can Increase Profitability, Multiply Brand Awareness and Mitigate Risk for companies and Educate, Entertain, and Empower viewers and consumers.
Our approach to content development, access to resources and integrated approach amplifies our point of differentiation and provides the foundation for success.
We support your programs with award-winning experts.
What are Cosine’s resources?
We believe Content is King, but content is not created equal. Cosine creates original content and supports client programs with award-winning experts in advertising, entertainment and technology.
Our team members have a track record of critical and commercial success leading, building and working with the world's leading media, consumer product and technology companies. This base of knowledge not only advances and accelerates the idea to execution timeline, but also serves to mitigate execution risk.
Aiming to create content that anticipates the needs and desires of viewers and consumers, Cosine supports its content development with the Cosine Gatekeeper ProgramTM a proprietary resource designed to aggregate the points of view of recognized and behind-the-scenes trendsetters who have their fingers on the pulse of what viewers consumers want and need.
Our ability to leverage the insights of Cosine GatekeepersTM provides a context and practical insight that allows clients to connect with the core group of consumers responsible for validating and driving brand awareness.
We provide Access that keeps our content partners and clients ahead of the curve.
We create
and deliver
needs-based solutions.
Why Cosine?
The inspiration for Cosine began with a vision to demonstrate the cultural currency and ROI associated with engaging BAME, transcultural audiences to Broadcasters and Advertisers.
We utilize proprietary methodology to partition qualified consumer segments with relevant ethnographic and demographic research. We then align the broadcaster and advertising brand proposition with identified consumer needs and specific constituent organizations. This aggregation strategy serves to pinpoint the consumer while establishing scalable financial and marketing opportunities.
Simultaneously, we create content nuanced not only to meet the needs of diverse communities, but also aligned to majority audiences. With successful execution, Cosine provides value propositions that include:
Creation of brand extensions that leverage business offerings across platforms and provide ancillary sources of revenue.
Development of intellectual property that showcases the role of the product in consumer lifestyles.
Development of digital content as a customer
relationship management tools, lowers the overall cost of customer acquisition and creates a one-to-one relationship with viewers and consumers.
We keep you connected and provide a measurable Return on Investment